Economy of Social - Social Media Tips, Marketing and Business

While Anna Hazare's fasting won so many supporters including Indian social media users and celebrities, Baba Ramdev found little support from contemporaries. In the words of Abbie Hoffman, " Revolution is not something fixed in ideology, nor is it something fashioned to a particular decade. It is a perpetual process embedded in the human spirit. " Despite this same spirit, the dichotomy of reactions of social media users towards the leaders of these movements is surprising and calls for an in-depth understanding and discussion. Moreover, the government needs to criticized for taking a violent and forceful approach to this peaceful revolution. Coincidently, the crack down of Delhi Police on Baba Ramdev (also called "the midnight drama") happened on the anniversary of Tiananmen Square. 

Reading " The Motorcycle Diaries " by the most popular uncontested global icon of our times, the legendary “ Che Guevara ” is an experience in itself. The book, a best seller has more to it than Che’s experience and its role in how Che contributed to the revolution in Cuba and got him a "legend" status.

2007: Advertising on digital media grew by 155% to $1.2 billion but consumer interest in these sites dipped by 14%.  2008: Google's $1.65 bn purchase of YouTube wasn't giving returns. I possibly have an explanation

Competition is healthy, but then when one competitor is down and shows lack of character or courage and looses faith in its own men (like laying them off) competition can take an ugly or stupid turn.  Nokia has been loosing market share to many of its competitors and most prominently Apple. The brand cult around Apple has shown the world that "the power of people" can overthrow regimes, big businesses and big money.

This post is inspired by a very interesting status message that a dear friend updated on Facebook. It read " Truth and lie might be poles apart but they have one thing in common. They both prove a person's worth. " And well it made me think about the politicians who have lied about their black money, made unfulfilled promises, assured lower strata of the society of a better life and etc etc... It made me think of my mobile service provider's promise of connecting me to my family and friends, which it failed to fulfill a thousand times. It made me think of a thousand other companies who had broken my trust and yet done nothing about it. Surprisingly in all these cases I changed my vote, telephone number or the company. I just went to a more trustworthy person (I rest my case with politicians). The switch took place since a head existed for the tail. And when it did not, like politicians for instance I had to stick to the tail. The reason these heads exists is becaus...

You will slip up every once in a while, people ask what’s wrong, so you give them that fake smile, and they just move along.   Fake it until you make it.~ Steven Tyler What does Gaming Emotions mean ? If I choose to strategically hide or display my emotions like the way a poker player hides his or her emotions to not reveal his hand, I am indulging in the practice of "Gaming Emotions". To put it more succinctly, I am playing the game of emotions to win. Over the years I was told that women were more emotional than men, and when it came down to display of emotions like crying or hugging, as I sit back and introspect the rational part of my brain suggests that they were clever strategic moves. But does that mean men don't do the same? Yes! they also do but the only inhibiting factor is the social norm about men. They can laugh, mock, appreciate, but expressing inner feelings may still be a pseudo-macho thing. Lets take the case of buying a house. To make the deal go my w...

After a phenomenal success and an unprecedented valuation, Groupon is all set to see a competitor in the form of Google. Google offers, quite similar to Groupon has tied up with Adility, a company that is amassing its own sales force. Google recently issued this statement about Offers: " Today we launched a marketing campaign inviting Portlanders to sign up for a test of Google Offers — to get great deals delivered right to their inboxes. Offers is part of an ongoing effort at Google to make new services that give consumers great deals while helping connect businesses with customers in new ways ". Personally I am quite disappointed with Google offering a "me-too" kind of service, although it makes business sense to get into a growing market. Google had its own tryst with Groupon after its founder Andrew Mason turned down a $6 billion acquisition offer by Google (Google's highest offer, almost double of its highest acquisition in history) in Dec, 2010 ( read mor...