Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.
I came across this very interesting question on Quora asking " Why introverted people don't use social media? " I am sharing my thoughts based on research I've come across that can help us understand the relationship between a very important personality trait and social media usage. Introverts do use social media. The author was correct in pointing out that extroverts use social media more than introverts (Recent studies do indicate a positive impact of extraversion and social media use). However it depends on the context and the results have been mixed. In fact early studies pointed to the fact that introverts used social media (chat forums, messaging boards etc.) more than extroverts. I am sharing a few reasons below based on research on personality and social media usage.