Tata Sky’s new Tata SKY Plus is a classic example of how new technology is launched all over the world. Iphone, by Apple was similar example, where they first launched the basic version of the product, which had a very high style quotient and then later launched improved versions with better features and fewer bugs and finally reduced the costs of their product too. The same was done to Ipod. Tata Sky is the undisputed leader in the DTH service in India and DISH TV and the newly launched Airtel’s DTH have a long way. Innovative technology has a market and if your technology is good then your product is bound to be successful. Tata Sky initially launched the multiple angles viewing of cricket matches, another first for the Indian television. Their introductory package included this with other utility features such as the Activ News and Horoscopes, giving the viewer a complete value for money. Now as time progressed and the sales of Tata Sky almost reached a saturation level, they have i...
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