Economy of Social - Social Media Tips, Marketing and Business

If New Year is about parties and resolutions, Diwali is about Gifts, crackers, sweets and... OK. Let's get above it. Diwali is about the victory over evil. But, who is evil? Gaddafi? Corrupt ministers? The spiritual gurus will tell you that it is about our inner vices and the devils of ignorance that we breed. I don't deny it, but I'll talk about something practical, which can be readily applied. Diwali is a social occasion. It is about meeting and greeting people you've lost touch with, and strengthening existing relationships. The most significant event in Hindu mythology that marks the celebration of this festival of lights is the return of Lord Ram after 14 years of Vanvas or banishment. It represents replenishing old relationships that could not be given justice due to the duties (or Dharma) one has to perform. For Lord Ram it was the Dharma of exile i.e. not disobeying his father's (King Dashratha) solemn promise. Celebrating Diwali is an event much mor...

The best way is to give a call. It makes it personal without the baggage of visiting them in the choking traffic. SMS destroys the personal aspect of festival and celebration. I did not celebrate Lohri , but this was one of my most fulfilling celebration till date since I called up my family and friends and they were overjoyed. More so since they weren't expecting it. Although visiting and celebrating with them would have meant a lot more, a call did make up. Now thats what I call consumer Delight (within budgets). I feel Consumer delight in personal relationships goes a long way in strengthening bonds and build long lasting value adding relationships. Below is what India was searching most on Lohri and Pongal (Coutesy: Google trends). Better give a call than search the web for the best sms or scrap. And now its damn cheap. Just 1 paisa a second.