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Showing posts from May, 2013

Would Spot Fixing help brands advertising in IPL?

S Sreesanth, Ankeet Chavan and Ajit Chandila may have failed a cricket worshiping nation, but have they undone the big bucks of marketers riding on IPL? There is no doubt that the Indian Premier League is about the money first and the cricket later. But has the money brought into it by splurging brands been undone by the perils of big money?

Lemonade to Viagra - An Entrepreneur's dilemma

If your lemonade does not sell, would you switch to selling Viagra? Even more if you are passionate about making a lemonade.