Economy of Social - Social Media Tips, Marketing and Business

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

A lot of people will encourage you to get a Google certification to build a career in Digital Marketing. In my experience as a digital marketing professional, I've rarely seen a certification by Google as a criteria for hiring managers. I was reading through a few answers on a Quora thread about the importance of getting a Google certification (Adwords, Analytics etc.) for building a career in digital marketing. Almost 90% of people said that it was important.

Content creation and dissemination on social media can be a tricky thing. Creating good original content takes a lot of time and money. It is important to make the most of the content through social media assets for a brand. There are pros and cons of adapting and sharing the same content on all social media channels at the same time.