Is Google certification important for a career in Digital Marketing?

A lot of people will encourage you to get a Google certification to build a career in Digital Marketing. In my experience as a digital marketing professional, I've rarely seen a certification by Google as a criteria for hiring managers.

I was reading through a few answers on a Quora thread about the importance of getting a Google certification (Adwords, Analytics etc.) for building a career in digital marketing. Almost 90% of people said that it was important.

I have a slightly difference point of view on this subject. To have a career in digital marketing, you need to understand digital marketing - which means having a strong working knowledge on various platforms (not just Google), have a good understanding of marketing (fundamentals of marketing haven’t changed), and have a strong hold of analytics.

Google certification can help you grasp some of these concepts. Facebook has Facebook blue print, which is the learning management system of Facebook. If you get a chance, work as an intern or with an agency and get a hands on experience of digital marketing. Hiring criteria -> aptitude + analytics.

Digital is a very dynamic medium. It’s your grasp of marketing fundamentals and ability to stay updated that helps. Having worked on digital marketing projects works better rather than a certification. Most digital marketers have learned through experimentation. There is nothing better than a hands on experience.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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