Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

You may need a CRM system with an accurate machine learning algorithm that targets the right set of people with content that matters to them. That's one way of looking at things and perhaps the right away. Another way can be targeting fundamental human needs such as being made to feel important, liked etc. I am not getting in to theory here. In case you are interested, try checking out David McClelland's theory of needs or the media uses and gratification perspective. This should be part of every communication (not just email).

Coming to the point I got this email today, which could've been another generic emailer that would've been skipped in the pile of emails that come everyday. However it's sender chose to be creative, and authentic.

Hi Sushant,

I sent you an email today that was painfully generic and I apologize. The whole team was super excited to introduce you to Jenny and the dreadful CONTACT.FIRSTNAME salutation was delivered to your inbox. It's not good to feel like just another line in a database.

So, Sushant, please accept my sincerest apology for addressing you as another contact, because you're not. You're Sushant, and our whole team - fuzzy green deer, blow-up cactus and all - are happy to know you.

With warmest regards and a bit of a puppy-face "I'm sorry",

There is an important tip here - Are you making your customer feel like another line in a massive database? If yes, then chances are that she is going to reject you.

P.S. Content matters!

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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