Economy of Social - Social Media Tips, Marketing and Business

After one year of the Mumbai 26/11 attacks there is some introspection needed in our outlook. Exploiting the hysteria or rather "Grabbing the opportunity" to earn more money might make good business sense but does it make good moral sense ? Infact this issue was troubling me for quite a while. I was part of a team for "Warketing"; a marketing competition by a reputed Indian B-School. A hypothetical war like scenario was created where we had to increase market share for our product by using the war time hysteria created in people. For Warketing, we chose a cola drink as our product and our marketing strategy was to sell "Hope" and "Inspiration to unite people" during crisis. In return more sales, greater market share. The concept seemed good to me while I was designing the marketing strategy for the cola drink. At that point of time it did once come to my mind the moral responsibility associated in exploiting wartime hysteria, but I went ahead wi...

The dark man riding the lime buggy, his life, his ambitions and the traveller. It does not take much for him to make people frown and it takes even less for him to give a reason for them to smile. His meter, which is much like an antiquity in the buggy, with the red lines make strange numbers that will never transform into reality. A lemon coloured canopy and green metal frame form a community, unique to its existence that run through the arteries of India’s capital, Delhi. The auto driver of Delhi is a person who is known for charging abnormally high fares, rash driving and CNG. For a distance that is a stone’s throw away, they would charge you for hiring their Auto for the whole day. They leave no stone unturned in frustrating, harassing and causing delay to the commuter. This is the story of Raman Chatterjee who came from Kolkatta for getting a room on rent as he had taken admission in a B-school in Delhi. Staying at his brother’s house in Laxmi Nagar, a trans Yamuna area, the strug...

Damn! Only 48% was the voter turn out in Mumbai despite hell falling over it in November 2008. Do we have the right to blame, think again. I am highly dissapointed at this shameless show of hypocrisy by the financial capital of India. I look back at the face of new India, which I saw in the wake of the Mumbai Terror attacks and although the unfortunate incident took place, I saw a united India full of conviction. What right do we have to blame those who misuse power, exploit us, eat our hard earned money or incite violence. I was shocked to see a superstar who took part in lead India campaign urging people to vote and herself did not vote. I recently saw " Mumbai Meri jaan " based on the lives of the men after the Mumbai serial bombings that took place on 11th july 2006. Watching the movie, I felt the pain of those who went through the agony of being the innocent victims. The efforts of the independents is waste if we don't show our support towards their bold initiative....