Pepsi's high voltage campaign during IPL-6 has been the subject of much debate. It has even been linked to the resignation of Manu Anand , the Chairman of Pepsi India in June, 2013. To really understand the dynamics of Pepsi and its arch rival Coca-Cola, I did a study at Drizzlin Media to understand the performance of both these brands in the first half of 2013 (Findings below).
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