Economy of Social - Social Media Tips, Marketing and Business

This was my team's entry in Prayaas 2009, a case study competition on child labor by Bhavishya. Bhavishya represents the united voice of the students of IIM Lucknow against the strains in our social fabric. Bhavishya is active in the domains of education, unemployment and health and women empowerment. It leverages the technical and managerial competency of students and the faculty to aid NGOs and the government. The other two musketeers studying the case along with me were Joshin and Mayank. Although we did not win the competition, I'd like to share the three cases we studied. Below are the cases along with our suggestions Case 1 – Mohit – aged 12 – sells ice cream. We met Mohit at Kapoorthala, Lucknow. He was selling ice-cream. To break the ice, and to get to conversation mode, we approached him and bought an ice cream. Conversing with him we got to know his story. Facts about Mohit: • He is 12 years old. • Lives near Aliganj, Thana. • Has never gone to school, although he des

These days I've been spending some time doing a survey finding out the buying habits of females online.My objective was to find the buying online buying habits of females below 25 years of age. To my surprise, very few access access internet and those who do have a lot of apprehensions about buying online. Their apprehensions are justified considering spam mails that overflow the mail boxes every day. Pop up ads were a strict no-no. Out of 25 people I surveyed, only 2 said that they would click on pop up ads. They had doubts on the trustworthiness of the websites because of bad first experiences. My personal experience of buying sunglasses from a popular website wasn't very good too. In my opinion, these websites have created a mistrust of the apprehensive online buyer on genuine online sellers. The reinforcement theory states that behavior is a function of consequences. Hence the first-timer with a bad experience is bound to show a negative online buying behavior. TV still