Our world is filled with advertisements and promotions. I am part of the community that does this sort of work. Apart from destroying the natural surroundings through ugly billboards, neon lights, glossy posters and other works of the money making mind, marketers are involved in another sinister act – Propagating Consumerism. By the time a child grows up, she has already seen thousands of hours of TV, scrolled through countless newspapers and magazines, and travelled through miles of roads with banners. All of these orchestrate the origin of materialistic aspirations. These aspirations are thieves of our lives. They make us work in order to fulfill them. We in-turn weaken social ties and spend time working to fulfill these desires. Through our chase of material goods we create a demand for energy mostly fuelled by fossil fuels. You drive a big car, which consumes more fuel, you have more air-conditioners at home, which mean more electricity consumption, and you stop re-using due to su...
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