Twitter has been a brand friendly platform. One of the biggest reasons for wide adoption of Twitter by celebrities, and brands has been its swiftness in dissemination of information apart from its transparency in not restricting content (unlike Facebook). The openness of the platform makes it easy to monitor, listen and communicate. Activities such as live Tweeting capture interest in events and couple it with quick dissemination of information. Journalists and the news media has benefited a lot from this. The causes of its heavy adoption are easily visible in its utility in disseminating information at a rapid pace. To add some context, In 2011 when an earthquake hit near Richmond , Virginia, New York residents read about it on Twitter when, 30 seconds later, they felt the quake.
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