The giant investment bank succumbed to the sub-prime mortgage crisis that has rocked the United States and the global economy. Lehman was strangled by a massive credit crisis and fast plummeting real estate prices. The gargantuan $60 billion loss in bad real estate loans forced the bank to file for bankruptcy. However, the fall of the 158-year-year institution that started cotton trade in US before the American Civil War and financed the railroad that built a nation, got hit by a large dose of bad luck, pride, arrogance and greed. Primarily, the pride of its chief executive office Richard Fuld .
Blog on Social Media Marketing and Strategy. Find useful Social Media Marketing tips for Startups, Brands, and Small businesses. Understand Facebook, Twitter, Google advertising, Social Media, Mobile App marketing, Pay per Click and marketing communication essentials in the digital age.