Lehman Brothers : Before and After

America's fourth-largest investment bank Lehman Brothers Holdings Inc has filed the biggest bankruptcy petition known to mankind.

The 158-year-old firm was founded by brothers Henry, Emanuel and Mayer Lehman, Jewish immigrants to the US from Germany, in 1850. Henry set up a general store in Alabama in 1844 and was later joined by his brothers. In 1850 they set up the merchant bank in New York after having made money in railway bonds. So what went wrong?

L ehman Bros, which till June 2008 had not reported a quarterly loss even once, had earlier survived many an economic crises, like railroad bankruptcies of the 1800s, the Great Depression in the 1930s, and the collapse of Long-Term Capital Management in the 1990s.

Thus the collapse of the giant investment bank came as a major shock for the entire world markets that plunged after Lehman filed a Chapter 11 petition with US Bankruptcy Court in Manhattan.

The $613 billion (some estimates put the size at $639 billion) bankruptcy thus throws up the question: why did the Wall Street giant go bust? Speak India discusses why

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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