Why did Lehman Brother's go Bankrupt

The giant investment bank succumbed to the sub-prime mortgage crisis that has rocked the United States and the global economy. Lehman was strangled by a massive credit crisis and fast plummeting real estate prices.

The gargantuan $60 billion loss in bad real estate loans forced the bank to file for bankruptcy.

However, the fall of the 158-year-year institution that started cotton trade in US before the American Civil War and financed the railroad that built a nation, got hit by a large dose of bad luck, pride, arrogance and greed. Primarily, the pride of its chief executive office Richard Fuld .

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog