Nokia's fightback in Emerging Markets

Nokia has been subject to huge battering in the last one year. The Finnish company has had a much needed change in leadership with Stephen Elop taking on the role of president and CEO. Nokia has lost market share, suffered from declining profit margins and scrapped its smartphone operating system for future models, creating significant uncertainty for the firm’s future.

There have been five major problems for Nokia.

Transition from Symbian to Windows Phone 7 : This has brought about uncertainty in the minds of investors and has been seen as a sign of Symbian’s failure.
Android based devises have gained market. Samsung was the highest gainer.
Success of Low-cost emerging market firms like ZTE, Micromax, etc, have hurt Nokia.
iPhone apart from Samsung has individually hurt Nokia in the touch screen segment and Blackberry in the business phone segment. Moreover imagine what a cheaper iPhone in emerging markets would do to Nokia?
Price pressures in Europe have caused Nokia to cut margins in Europe.

The fightback in emerging markets shows a change of strategy. Nokia is planning to change the rule. Their new strategy has a clear focus on after sales service, a factor very important in repeat purchase. It has the potential to thwart all phone manufacturers due to Nokia's extensive coverage and service centers. This is lacking for Apple, RIM and low cost handset manufacturers. Moreover the shift to a franchisee model to increase the after sales service touch points is a good aggressive move to regain share.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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