The best way to celebrate

The best way is to give a call. It makes it personal without the baggage of visiting them in the choking traffic. SMS destroys the personal aspect of festival and celebration. I did not celebrate Lohri, but this was one of my most fulfilling celebration till date since I called up my family and friends and they were overjoyed. More so since they weren't expecting it. Although visiting and celebrating with them would have meant a lot more, a call did make up. Now thats what I call consumer Delight (within budgets). I feel Consumer delight in personal relationships goes a long way in strengthening bonds and build long lasting value adding relationships.

Below is what India was searching most on Lohri and Pongal (Coutesy: Google trends).

Better give a call than search the web for the best sms or scrap. And now its damn cheap. Just 1 paisa a second.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Economy of Social - Social Media Tips, Marketing and Business

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