The best way to celebrate

The best way is to give a call. It makes it personal without the baggage of visiting them in the choking traffic. SMS destroys the personal aspect of festival and celebration. I did not celebrate Lohri, but this was one of my most fulfilling celebration till date since I called up my family and friends and they were overjoyed. More so since they weren't expecting it. Although visiting and celebrating with them would have meant a lot more, a call did make up. Now thats what I call consumer Delight (within budgets). I feel Consumer delight in personal relationships goes a long way in strengthening bonds and build long lasting value adding relationships.

Below is what India was searching most on Lohri and Pongal (Coutesy: Google trends).

Better give a call than search the web for the best sms or scrap. And now its damn cheap. Just 1 paisa a second.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Rajnigandha Six Word Story Contest - And the winner is...

Rajnigandha Pan Masala, one of the sponsors at Jaipur Literature festival every year organizes a contest i.e #RajnigandhaSixWordStory. It's a interesting brand engagement consistent with the theme of the festival. Users have to share a six word story and they can stand a chance to win. The event being one of the largest of its kind in the world attracts a lot of participation and so does the contest. This year however it did not go as planned and the contest backfired. The narrative on social media was not about the contest, literature or the Jaipur Literature festival. It became a narrative about Rajnigandha, chewing tobacco and oral cancer.

Economy of Social - Social Media Tips, Marketing and Business

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