Wednesday, November 12, 2008

ICL a flop show this year too

I didn't watch any of the matches of Indian Cricket League, promoted by the Zee group as I feel it lacks the glamour quotient as present in IPL or international cricket. Its timing this year was another nail in its coffin as the cricketing greats chose to retire in this Border Gavaskar trophy and yes it was between the arch-rivals too. The reason could be many, but the result was a poor and hurted the media buyers.

The ICL received a television rating (TVR) of 0.7% between 10th october and 1st november for a target group of males above the age of 15 years. It is quite low as compared to the TVR of IPL (The BCCI 20-20 tournament) received a TVR between 4-5. The media buyers and the organizers, both are puzzled because of the aberrant outcome of television viewrship, although the stadiums were jam packed.These reaction in HT Mint explain their worries.

Joy Chakraborty, chief revenue officer, Zee Entertainment Enterprises Ltd, a subsidiary of Essel, says he expected an average rating of 2 or 3 at least...Media buyers such as Shashi Sinha, chief executive officer of Lodestar Universal Pvt. Ltd, are puzzled. Sinha says ICL did all things right this year and the lack of results is puzzling...L.S. Krishnan, president of Mumbai-based media specialist radar, Mudra Communications Pvt. Ltd, says while ICL pioneered the T20 format, there is no doubt that it is the BCCI’s IPL which made it a premium tournament and property. “IPL mixed entertainment and cricket and that’s what worked for them. It brought in all the big stars and glamour, and it’s a Herculean task for ICL to live up to,” said Krishnan.

Poor viewership for ICL leaves media buyers stumped
Anushree Chandran
Tue, Nov 11 2008.
ICL certainly needs to catch up and glamourize the event to create more awareness and they'll have to do something radically different to improve the television ratings and viewrship.

Also try reading

Australian Media on Border Gavaskar Series :- The Australian coach Tim Nielsen backed Ricky Ponting for using his part time bowlers for pacing up the slow over rate...
India wins Border Gavaskar trophy 2-0 :- India wins border-Gavaskar trophy by 2-0, making this series a historic one.Anil Kumble and Sourav Ganguly's era of international cricket is over now and there would be a few others to follow,...
Sourav Ganguly : The romantic end :- Sourav Ganguly went out for a golden duck in his last and final outing in international cricket. The tiger came virtually running in to pounce, when laxman was dismissed for 4 by krejza...