Toyota to launch low cost car

Toyota is planning to launch a car in the $5000 range to capture the emerging low cost segment of automobiles in India. Tata's who were
the progenitors of low cost economical cars have been followed by many others and Toyota is the latest edition. The advantage of having a low cost car is that it consumes less fuel and is more eco-friendly as compared to the fuel thirsty SUV's. To save the environment we will need low cost cars, who are well in synergy with the environment. Toyota, the world's largest automobile maker has yet to conquer the Indian front. The japanese firm is now trying hard and its engineers are trying to keep to the global brand alive as well as reduce the cost of car. It will be hard for Toyota to make a low cost car since with a global brand like toyota, customers have certain expectations, but the features need to be minimal to reduce costs.But looking at the history of toyota, I am quite confident that they will come out with an excellent and innovative product. Toyota, which was founded in 1937 by Kiichiro Toyoda and was dedicated to the production of trucks for the imperial japanese army during the second wars. Since there was a severe crunch of resources, they had successfully managed to make simple trucks with minmal features and only one headlight in the center of the front hood.
(Image courtsey: Wikipedia)

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog