Economy of Social - Social Media Tips, Marketing and Business

A troll is someone who posts inflammatory messages in an online community or a discussion with the primary intent of provoking readers into an emotional response or disrupting the discussion. Cyber-bullying and internet trolling are big cause of concern since they can have a very bad emotional impact on the recipient. While in the name of humor or fun, they might mock certain issues at their own level, it can lead to dangerous consequences such as igniting religious sentiments. The problem today is about defining the boundaries of free speech. A message with a high inflammatory potential is not good for the society and right now determining the right or the wrong rests in the hands of corporations controlling digital media. More so the culturally boundaries that exists offline are not particularly well understood.

The Indo-pak dialogue on social media is never a polite one. It can get ugly and sometimes outright disgusting. YouTube videos of Pakistani or Indian musicians is one such example where they go way out of hand. But the rest of social media especially twitter is different. In the case of Hina Rabbani Khar , her statements on India's reaction to beheading of its soldier did not go too well. The twitter trend started with several news agencies updating their twitter account reporting the statement and opinion. Then it was up to the Gangs of Twitter to decide her fate. I've noticed one interesting thing about this gang - Its popularity hinges on humor and satire.

Twitter has a unique feature - It always leads you to wiki page, blog or a news link. Twitter trends lead you to search about a topic and thus actually lead to a greater search traffic. I look at the cases of two people to verify this effect. Rahul Dravid was trending on twitter. People were wishing him "happy birthday". Although I don't really nderstand the use of doing so, people still wished him. This trend was correlated with search traffic of  Rahul Dravid. Same was the case with Arnab Goswami who was trending on twitter. His search volume was very high. Blue line represents recent interest in topic measured by search volume in last 7 days, whereas the red line represents an average interest in the topic during the last three months One possible reason for this can be the increasing curiosity due to a trending topic. Rahul Dravid's birthday is comparatively a more trivial issue, which leads to a lower rise in curiosity (see figure above). Arnab Gos...

An unlikely messenger has become the message - Arnab Goswami! His firebrand approach and ability to vocally gun down politicians makes people watch the Times Now News Hour in a hope that things will change. In the beautifully articulated words of Swapan Dasgupta, " On air he becomes a voice of indignation, anger and even insolence. These are qualities which the little man doesn’t possess in abundance. He wants to kick the errant netas. Since he can’t, he is happy for Arnab do it for him. " While this hope has increased TRPs of Times Now News Hour debate, it has also lead to an almost three day continuous trending of Arnab Goswami . Here is a list of tweets that were really funny.  Once Rajnikanth taught a baby to talk...that baby was named Arnab Goswami! Arnab Goswami might probably be the only guy in the world to fight with his wife and win. Apparently the Indian Army has decided to deploy its deadliest weapon yet code named Arnab Goswami ;) If Arnab Gos...

A few suggestions on the reasons behind the success of Brand Gangnam!

Common wisdom says that venting out reduces frustration. Twitter, Facebook, and blogs help us achieve the same. While what normally starts as a "venting out" experience, I suspect is turning out to be an anguish enhancer. When I look at trending topics on twitter all what I see is a world of "Hate". Small pieces of hate messages turn out to be a big collective bunch of hate. Take the case of Delhi gang rape and some ill-minded comments of politicians and spiritual gurus. What started as scattered bickering remarks against a comment made by "Asaram" has now become a full fledged ball of rage. This rage was "non-directional", had no agenda and was oriented towards sarcasm and wit. While Delhi gang rape highlights poor governance, societal problems and problems of law and order, venting out on a forum that accumulates the frustration by many such people only adds to the low well-being. It is time we use some discretion and post messages that...

Don't be afraid to click on the picture above :P We give many exams, interviews, public speeches yet when these matter the most for us, we somehow manage to underperform or even at times perform miserably.  In this blog post I will talk about why people fail and how you can avoid the trap of failure. I am sure you would’ve read articles on “success tips” and seen many motivational talks on succeeding; I can assure you I won’t be repeating the same. There are three aspects that I’ve come across that make us fail - 1) The high stakes game, 2) “Good Wishes” from friends and family, and finally 3) This is my “dream”. The high stakes game I will tell you a story about my friend with a “HIGH IQ” who failed miserably in the CAT exam. CAT is an important exam taken by many students every year to get into top Indian B-schools. My friend did all the right things yet could not make it. He was working as a trainer with an IT company for three years and was getting a very good sala...