Skip to main content

Hina Rabbani Khar, Social Media and the Gangs of Twitter

The Indo-pak dialogue on social media is never a polite one. It can get ugly and sometimes outright disgusting. YouTube videos of Pakistani or Indian musicians is one such example where they go way out of hand.

But the rest of social media especially twitter is different. In the case of Hina Rabbani Khar, her statements on India's reaction to beheading of its soldier did not go too well.

The twitter trend started with several news agencies updating their twitter account reporting the statement and opinion. Then it was up to the Gangs of Twitter to decide her fate. I've noticed one interesting thing about this gang - Its popularity hinges on humor and satire.



The "serious issue" soon became an opportunity to mock the incident with utmost creativity and apathy. The following are some of the top tweets on "Hina Rabbani Khar".

Maybe we should counter Hina Rabbani Khar by making Digvijay Singh the External Affairs Minister?
Indian Govt declines Hina Rabbani Khar's friend request.
Hina Rabbani Khar talks peace; Pak Army keeps the powder dry 
Hina Rabbani Khar is as overrated as Rohit Sharma. 
Thomson: "Hina Rabbani Khar wears shades". Thompson: "To be precise, she is shady"  
Hina Rabbani Khar. So pretty. So shrewd. What a character she'd make in a book or a movie. 
Dear Hina Rabbani Khar, You know and we know that Pakistan doesn't want peace. It wants piece. A piece of India.

What started as a serious issue soon turned out be an object of ridicule. But there is more to the Gangs of Twitter.

While the news media often portrays a sad image about corruption, Indo-Pak issue, and politicians, often making us feel that the world is truly a very bad place; these gangs quite like the Joker do make you laugh and make you realize a hard fact - Life is out of control!.


After all, why so serious?

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.