Skip to main content

Do twitter trends influence curiosity in a topic?

Twitter has a unique feature - It always leads you to wiki page, blog or a news link. Twitter trends lead you to search about a topic and thus actually lead to a greater search traffic. I look at the cases of two people to verify this effect.

Rahul Dravid was trending on twitter. People were wishing him "happy birthday". Although I don't really nderstand the use of doing so, people still wished him. This trend was correlated with search traffic of  Rahul Dravid. Same was the case with Arnab Goswami who was trending on twitter. His search volume was very high.

Blue line represents recent interest in topic measured by search volume in last 7 days, whereas the red line represents an average interest in the topic during the last three months
One possible reason for this can be the increasing curiosity due to a trending topic. Rahul Dravid's birthday is comparatively a more trivial issue, which leads to a lower rise in curiosity (see figure above). Arnab Goswami who is less popular than Rahul Dravid induced a greater curiosity and lead to a far greater level of search volume. 


This trend also implies how twitter can be a far greater consumer of time than other social networks such as Facebook. It gives trends to explore and the story does not end there. After searching for a trending topic, it is highly likely that you'd have an opinion about it, which of course you'll tweet about. And the story would not again end there. You'll have followers who might agree or disagree and might reply about it. The conversation is just beginning...

It becomes a vicious cycle. What starts as a curiosity in a trending topic actually ends up using quite a bit of time. While Facebook seemed initially seemed like a big time consumer, it seems like diet coke now.

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.