Skip to main content

Do twitter trends influence curiosity in a topic?

By
Twitter has a unique feature - It always leads you to wiki page, blog or a news link. Twitter trends lead you to search about a topic and thus actually lead to a greater search traffic. I look at the cases of two people to verify this effect.

Rahul Dravid was trending on twitter. People were wishing him "happy birthday". Although I don't really nderstand the use of doing so, people still wished him. This trend was correlated with search traffic of  Rahul Dravid. Same was the case with Arnab Goswami who was trending on twitter. His search volume was very high.

Blue line represents recent interest in topic measured by search volume in last 7 days, whereas the red line represents an average interest in the topic during the last three months
One possible reason for this can be the increasing curiosity due to a trending topic. Rahul Dravid's birthday is comparatively a more trivial issue, which leads to a lower rise in curiosity (see figure above). Arnab Goswami who is less popular than Rahul Dravid induced a greater curiosity and lead to a far greater level of search volume. 


This trend also implies how twitter can be a far greater consumer of time than other social networks such as Facebook. It gives trends to explore and the story does not end there. After searching for a trending topic, it is highly likely that you'd have an opinion about it, which of course you'll tweet about. And the story would not again end there. You'll have followers who might agree or disagree and might reply about it. The conversation is just beginning...

It becomes a vicious cycle. What starts as a curiosity in a trending topic actually ends up using quite a bit of time. While Facebook seemed initially seemed like a big time consumer, it seems like diet coke now.

Labels:

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

By
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.
Read More...

7 easy Instagram Marketing tips for beginners

By
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.
Read More...

How do brands use Instagram to connect with fans?

By
Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.
Read More...