Economy of Social - Social Media Tips, Marketing and Business

Ginger is an Indian hotel chain within the Tata Group under a category called "Smart Basics Hotels". It has been a pioneer in the high quality- affordable price segment in India. In an Indian market without a big promotional budget, Ginger hotels have managed to be immensely successful due to their unique value proposition that appeals to the budget-class. Here are five things about their value proposition that make them successful. 1. Low-Cost travel integration : Ginger hotels integrates seamlessly with low cost airlines and low cost modes of travel thus filling the gap of low-cost high quality stay in this sector.  2. Location : Ginger hotels are located mostly near railway stations (a cheap mode of inter state travel) and are located in cities with active business or tourism. 3. Lean philosophy : Ginger hotels maintain a low amount of staff most of which is outsourced. This is successful since the hotel does not offer room service except for basic tea and c...

You are back @ yuvstrong12 !!can't get over it!!u said that u'll be back for the worldcup,and u are! yfrog.com/nyjwkeyj — rannvijay singha (@RannvijaySingha) September 11, 2012 Yuvraj Singh flashed on the score board and the mental story board of all Indians. Almost everyone was watching with intent. As his first outing, he did great! All the prayers and his hard work seemed to have paid off. The Yuvraj Singh story is the story of a hero who is fighting back to get back his glory. This story has heroism, drama, and a constant struggle with life. When people had doubts on his comeback in cricket with the quagmire of cancer drowning him, he has worked to get out and make a comeback. His story gives people hope - A hope that they can do it too! Welcome back Yuvi!!!! We missed you. @ yuvstrong12 #respect — Abhishek Bachchan (@juniorbachchan) September 11, 2012 The same was the case with Lance Armstrong, a legend till the heartbreaking news of doping drowned ...

It started with a simple tweet by Nokia.  Breakfast in New York on a big day for us! Today we dine on Jellybeans: twitter.com/nokia/status/2… — Nokia (@nokia) September 5, 2012 It wasn't going to be that simple considering the unveiling of Nokia Lumia 920 with the next phase of Windows phone comes a day after Apple announced  its next-gen iPhone event on 12th Sept. 2012. It clearly seemed like a big day. Nokia's social media blitz was on. With the campaign slowly building up, the blitz initially seemed to have lost steam with people questioning the lack of announcement dates and price points for the phone. Also rumors  due to a couple of claimed leaks about the phone were flooding the social media space. An interesting take away is the lack of control brands today have on social media. Controlling the brand narrative is important to make sure consumers get to hear brand's version of the story. With this being touted as a "boom or bust" event for Nokia...

Movies have an Achilles heel - Their product life cycle is very short. The only space available for a movie to earn money is the first weekend. After which it obviously is in the hands of the quality of content, stars and people. For all practical purposes if a movie makes a bang on the first weekend, it should recover its money. Due to the first weekend phenomena and distrust on their own quality of content, movie makers go for over the top campaigns to promote their movie because the first weekend audience is more marketing driven rather than word of mouth. This expenditure on promotion in turn affects the return on investment (ROI). In the last year there have been movies who have decided to bank on content quality and WOM. Vicky Donor with a shoe-string promotional budget and a total budget of Rs. 5 Crore managed to gross over Rs. 40 Crore almost 8 times its budget. It had no star cast, just a compelling story. The same goes for Pan Singh Tomar with a budget...