Movie Marketing - Do we need a big bang or a Vicky donor will do?

Movies have an Achilles heel - Their product life cycle is very short. The only space available for a movie to earn money is the first weekend. After which it obviously is in the hands of the quality of content, stars and people. For all practical purposes if a movie makes a bang on the first weekend, it should recover its money. Due to the first weekend phenomena and distrust on their own quality of content, movie makers go for over the top campaigns to promote their movie because the first weekend audience is more marketing driven rather than word of mouth. This expenditure on promotion in turn affects the return on investment (ROI). In the last year there have been movies who have decided to bank on content quality and WOM. Vicky Donor with a shoe-string promotional budget and a total budget of Rs. 5 Crore managed to gross over Rs. 40 Crore almost 8 times its budget. It had no star cast, just a compelling story. The same goes for Pan Singh Tomar with a budget of 8 crore earning around 38 Crore. Kahaani was another block buster with a budget of 8 crores and a whopping revenue of 104 crores. The investors got their returns and the movies did well. Big bang promotions have another problem of increasing the expectations of cinema goers. This in turn negatively effects word of mouth and affects the long run performance of the movie. This realization is being seen in the appreciation of good quality cinema with the new string of directors finding success with low budgets and high quality cinema.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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