Scouting for petrol

The trucker's strike has created a lot of mess in Delhi. Today I was on my way to work at around 2:00 to same place in CP where I had suffered a parking problem a few days back. I was prepared to meet the same set of people and had left early in their anticipation. But today came another rude shock. My buggy was low on fuel and I thought of getting its tank filled up on my way. The first petrol pump had a barricaded entrance. Well Ok! There might be some problem. But on seeing the same barricades outside the second one, I began to realize the implications of the ganged up truckers. Now the thought of being stranded with a decade old buggy with no fuel crossed my mind.
Even if I reach, how will I come back ? As these doubts came to my mind I encountered a traffic jam at a point where it was least expected. As I took my patient breaths to reduce the panic, I found the oasis of oil where people had jammed up; A petrol pump with petrol. Having no option I too joined the train of buggies low on fuel. After that it was smooth sailing and none of those ego bubbling baboons.

It is sad how a country, an emerging super power seems so weak against the demands of people who gang up, whether regional parties or some associations. I don't really know who is right here; the truckers or the government, but I along with millions of others are suffering.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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