Economy of Social - Social Media Tips, Marketing and Business

2007: Advertising on digital media grew by 155% to $1.2 billion but consumer interest in these sites dipped by 14%.  2008: Google's $1.65 bn purchase of YouTube wasn't giving returns. I possibly have an explanation

Competition is healthy, but then when one competitor is down and shows lack of character or courage and looses faith in its own men (like laying them off) competition can take an ugly or stupid turn.  Nokia has been loosing market share to many of its competitors and most prominently Apple. The brand cult around Apple has shown the world that "the power of people" can overthrow regimes, big businesses and big money.

This post is inspired by a very interesting status message that a dear friend updated on Facebook. It read " Truth and lie might be poles apart but they have one thing in common. They both prove a person's worth. " And well it made me think about the politicians who have lied about their black money, made unfulfilled promises, assured lower strata of the society of a better life and etc etc... It made me think of my mobile service provider's promise of connecting me to my family and friends, which it failed to fulfill a thousand times. It made me think of a thousand other companies who had broken my trust and yet done nothing about it. Surprisingly in all these cases I changed my vote, telephone number or the company. I just went to a more trustworthy person (I rest my case with politicians). The switch took place since a head existed for the tail. And when it did not, like politicians for instance I had to stick to the tail. The reason these heads exists is becaus...

You will slip up every once in a while, people ask what’s wrong, so you give them that fake smile, and they just move along.   Fake it until you make it.~ Steven Tyler What does Gaming Emotions mean ? If I choose to strategically hide or display my emotions like the way a poker player hides his or her emotions to not reveal his hand, I am indulging in the practice of "Gaming Emotions". To put it more succinctly, I am playing the game of emotions to win. Over the years I was told that women were more emotional than men, and when it came down to display of emotions like crying or hugging, as I sit back and introspect the rational part of my brain suggests that they were clever strategic moves. But does that mean men don't do the same? Yes! they also do but the only inhibiting factor is the social norm about men. They can laugh, mock, appreciate, but expressing inner feelings may still be a pseudo-macho thing. Lets take the case of buying a house. To make the deal go my w...

After a phenomenal success and an unprecedented valuation, Groupon is all set to see a competitor in the form of Google. Google offers, quite similar to Groupon has tied up with Adility, a company that is amassing its own sales force. Google recently issued this statement about Offers: " Today we launched a marketing campaign inviting Portlanders to sign up for a test of Google Offers — to get great deals delivered right to their inboxes. Offers is part of an ongoing effort at Google to make new services that give consumers great deals while helping connect businesses with customers in new ways ". Personally I am quite disappointed with Google offering a "me-too" kind of service, although it makes business sense to get into a growing market. Google had its own tryst with Groupon after its founder Andrew Mason turned down a $6 billion acquisition offer by Google (Google's highest offer, almost double of its highest acquisition in history) in Dec, 2010 ( read mor...

While communicating with supervisors we sometimes are unable to express ourselves completely. The sheer dominance of the supervisor or the person in authority leads the conversation to a direction favorable to him/her. Quite a few times it is unfavorable since the supervisor does not really understand our circumstances and is not empathetic. The sheer lack of empathy can leave us frustrated. This is the time to effectively use email before making a telephonic or a face to face conversation. Email is characterized by limited visual and verbal cues. It can help us completely explain the situation and fix the agenda before the face to face interaction. It is a good way of creating an anchor before the discussion. This anchor can keep the context of discussion to "our side" and help us in putting forth our perspective on the issue. Thus emailing clearly about what you want to discuss can help create an anchor before the supervisor hijacks the entire discussion. But, a word of cau...

Although there has been a lot of contemplation that Anna Hazare's popularity ( India's first social media revolution ) will reduce once IPL begins, the results have been quite mixed. Looking at the world wide search trends, Anna Hazare's presence has been approximately 40% more than the search volume of IPL 4 till now. But as expected IPL's popularity increased and Anna Hazare's search popularity reduced since IPL began. The adage that "public memory is too short" has been proven again. The masses have given their vote to IPL 4 but interestingly the news reference volume of Anna Hazare has been much more as compared to IPL 4, which is encouraging. It is quite against the general opinion that journalists have sold the news out to corporates or politicians (especially more after the Nira Radia, Barkha Dutt and Vir Sanghvi scandal). To go deeper into "why" the news reference volume of Anna Hazare hsa been high and are they showing him in a positive ...