Anna Hazare wins over IPL on Social Media

Although there has been a lot of contemplation that Anna Hazare's popularity (India's first social media revolution) will reduce once IPL begins, the results have been quite mixed. Looking at the world wide search trends, Anna Hazare's presence has been approximately 40% more than the search volume of IPL 4 till now. But as expected IPL's popularity increased and Anna Hazare's search popularity reduced since IPL began. The adage that "public memory is too short" has been proven again. The masses have given their vote to IPL 4 but interestingly the news reference volume of Anna Hazare has been much more as compared to IPL 4, which is encouraging. It is quite against the general opinion that journalists have sold the news out to corporates or politicians (especially more after the Nira Radia, Barkha Dutt and Vir Sanghvi scandal). To go deeper into "why" the news reference volume of Anna Hazare hsa been high and are they showing him in a positive or a negative light, we need to analyze the sentiment (which will take some time).

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Economy of Social - Social Media Tips, Marketing and Business

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