Skip to main content

Truth vs Lie - The worth of a person

This post is inspired by a very interesting status message that a dear friend updated on Facebook. It read "Truth and lie might be poles apart but they have one thing in common. They both prove a person's worth."
And well it made me think about the politicians who have lied about their black money, made unfulfilled promises, assured lower strata of the society of a better life and etc etc... It made me think of my mobile service provider's promise of connecting me to my family and friends, which it failed to fulfill a thousand times. It made me think of a thousand other companies who had broken my trust and yet done nothing about it. Surprisingly in all these cases I changed my vote, telephone number or the company. I just went to a more trustworthy person (I rest my case with politicians). The switch took place since a head existed for the tail. And when it did not, like politicians for instance I had to stick to the tail. The reason these heads exists is because there are tails. The trust we get from the trustworthy company acts as a solace to the inconvenience caused by the unfulfilled promise (lie). You can't have heads without tails or truth without lie. An honest person's worth is still determined by a liar. So if there are many liars in the business, politics or your Eco-system, an honest person would be worth much more. The honest firm or person can act out of benevolence and can get many fans or in some cases command a premium too.
Truth is again a subjective matter. Is it the truth to self, firm (where you are working) or peers. Being true to self automatically puts you in the right circle of friends and also lands you the right kind of job. Further more , truth to self results in you sharing the same vision as your organization and you slowly climbing up the corporate ladder. The reason we have great companies who keep up the promises is due to the simple fact that they are run by people who are honest to self. Although money can't buy happiness, these firms typically have greater market share and loyal consumers. That means more moolah and better quality of life.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.