Economy of Social - Social Media Tips, Marketing and Business

Sachin's double hundred is not just another milestone. Its a voice that says, "People, look at my age, Nothing is impossible". Will power is what you need when the world is ready to write you off in the name of younger blood coming in. I'm not against it either, but it is the victory of superior mental control than superior skill alone. He has given hope to a million more that it is not that tough being great, you just need to hang on (Of course luck cannot be counted out).  My student mess was all united and dancing when Sachin scored the double hundred. I'm pretty sure India would have been the same at that moment in history. More than even when we got freedom. Looking back this question comes to my mind, "Who united India ?" The answer is there. Long Live Sachin's spirit in India!

Joining a cause gives businesses a good forum to spread their brand. Whether it is Tata Tea and Jaago Re or the  save our tigers campaign by Aircel in partnership with WWF to save India's tigers. The difference between good businesses and great businesses is this wide unsaid gap that they fill. Profits are not the key. They are mandatory. The key is how much profits are you willing to share for the people you earn from. Taking cues from Barack Obama's campaign, you can donate online. This caters to an ever increasing Indian online audience. The best part is that it is an integrated online campaign, which includes a blog (stripey), facebook page, youtube channel and twitter.

  This ad hits the reader. If you are smart, you should know that smoking is not good. Please smoke outside .  Big pictures of swollen lungs won't deter smokers. Its such pictures that should be a lesson for marketers when it comes to social advertising.

Who dares wins! But this is not about daring, it is a sure shot formula for success. If IT dominated the last two decades, its going to be green energy the next five ones. And I can say that since there would be a need for it and if you invest early in Green energy, their stocks are going to soar in future. The demand for Green energy will build up slowly and steadily. China, like a cunning fox has slowly gained advantage and is currently leading the race. 20th century belonged to United States. 21st century will belong to the curry with the ingredients of Green and Peace. Now the question is that can we make it ?

Ahmedabad - Synonym: Innovation. If Amazon e-book reader has a competitor it has come from an Ahmedabad based entrepreneur Vishal Mehta (Engineer from Cornell, MBA from MIT-Sloan, but spirit of Ahmedabad). Without making this post long and repetitive, I'll get straight to the point. No winder IIM A is the best IIM in country. The spirit of Ahmedabad needs to be cultivated in every city, especially those looking to grow. Lucknow and its distinguished leaders can learn a lesson or two. A city is not by its artifacts or statues (of excellent pasts and glorious presents, rather not so glorious), but it is by its innovation. Vishal has made Ahmedabad,and in turn India proud.

Another Indian attacked in Australia. The news still remains same and an innocent Indian has been brutally beaten up. This reminds me of the Scorpion-Frog story   The story is about a scorpion asking a frog to carry him across a river. The frog is afraid of being stung, but the scorpion reassures him that if it stung the frog, the frog would sink and the scorpion would drown as well. The frog then agrees; nevertheless, in mid-river, the scorpion stings him, dooming the two of them. When asked why, the scorpion explains, "I'm a scorpion; it's my nature." Nature does not change. And well such attacks are doing no good for Australia. Although I have a feeling that if left unchecked, another rebel group could well be in the making in Australia. Thats the last thing we want.

Selling an organization he helped built is the hardest decision for any entrepreneur. But goodbyes can be made pleasant and that is what SUN's co-founder Scott McNealy has done. There are some lines I liked from the letter written by Scott to SUN's employees I read at All Things Digital . Gang, When I interviewed many of you for employment at Sun over the years, one commitment often made was that things will change above, below, and around you faster than any place you have ever been.First and foremost, Sun innovated like crazy.Thanks to all of you inventors and risk takers who changed how we live. Sun did not cheat, lie, or break the rule of law or decency.Sun employees had way more fun than any other company.here are good companies out there. Special thanks to all of my employees for this. I never had to hide the newspaper in shame from my children.Many employees started families, bought homes and put them through school while working at Sun. Our revenues over 28 years exc...