Skip to main content

Save our Tigers - Aircel

Joining a cause gives businesses a good forum to spread their brand. Whether it is Tata Tea and Jaago Re or the  save our tigers campaign by Aircel in partnership with WWF to save India's tigers. The difference between good businesses and great businesses is this wide unsaid gap that they fill. Profits are not the key. They are mandatory. The key is how much profits are you willing to share for the people you earn from.

Taking cues from Barack Obama's campaign, you can donate online. This caters to an ever increasing Indian online audience. The best part is that it is an integrated online campaign, which includes a blog (stripey), facebook page, youtube channel and twitter.

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Rajnigandha Six Word Story Contest - And the winner is...

Rajnigandha Pan Masala, one of the sponsors at Jaipur Literature festival every year organizes a contest i.e #RajnigandhaSixWordStory. It's a interesting brand engagement consistent with the theme of the festival.  Users have to share a six word story and they can stand a chance to win. The event being one of the largest of its kind in the world attracts a lot of participation and so does the contest. This year however it did not go as planned and the contest backfired. The narrative on social media was not about the contest, literature or the Jaipur Literature festival. It became a narrative about Rajnigandha, chewing tobacco and oral cancer.