Change - A perfect goodbye

Selling an organization he helped built is the hardest decision for any entrepreneur. But goodbyes can be made pleasant and that is what SUN's co-founder Scott McNealy has done. There are some lines I liked from the letter written by Scott to SUN's employees I read at All Things Digital.

Gang,
When I interviewed many of you for employment at Sun over the years, one commitment often made was that things will change above, below, and around you faster than any place you have ever been.First and foremost, Sun innovated like crazy.Thanks to all of you inventors and risk takers who changed how we live. Sun did not cheat, lie, or break the rule of law or decency.Sun employees had way more fun than any other company.here are good companies out there. Special thanks to all of my employees for this. I never had to hide the newspaper in shame from my children.Many employees started families, bought homes and put them through school while working at Sun. Our revenues over 28 years exceeded $200B. Few companies make it to the F200. We did. Nice.
And thanks to my wonderful wife, Susan, who gave this desperado (see Eagles) a chance to choose the Queen of Hearts before it was too late.
Someday, hopefully, you will all get to see or meet her and my other life’s works named Maverick, Dakota, Colt, and Scout.

I call this letter perfect. It has every damn thing you'd expect as an old employee, a new recruit and as a family member. This takes me to an important lesson. The process of change begins from the moment you create something. Knowing to let it go and change from the beginning will help you make it the jewel in the crown. How well you manage change is a good indicator of you as a person since it brings out the journey from past till date in a flash. Kudos to Scott and other founders of SUN.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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