Twitter's TV ad campaign

Twitter has launched its TV ad campaign promoting moments, which was launched earlier this month. Since Jack Dorsey has been handed over the reins at Twitter, a lot new has happened. Twitter finally seems to have a sound product roadmap. One of the biggest challenges being faced by Twitter right now is its sluggish user growth as compared to Facebook (apart from the lack of a steady revenue stream). This campaign should hopefully help set things up and speed up the growth of Twitter.

Twitter will be starting a large-scale marketing campaign aimed at acquiring new users and getting back the ones who used and abandoned the service years ago. It's TV ads have been created by TBWA\Chiat\Day (also responsible for the famous 1984 Macintosh ad). The ad is good, fast paced and aptly represents Twitter moments. To the ones who are new, this should definitely create enough curiosity. It beautiful captures conversations that happen during live events and the use of second screen by consumers. This also comes from the insight on the heavy use of Twitter by consumers to share opinions and updates during live events.

The use of TV ads by Google to promote Chrome helped Chrome reach number #1 in the browser space from the third spot. This campaign should hopefully revive the user growth of Twitter. But it'll still have to backed by a steady revenue stream to keep this growth model sustainable.

P.S. Twitter did a one off ad in 2012. For all practical purposes, this can be considered as Twitter's first biggest ad campaign.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

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Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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