Great TV ads also work well on Social Media

I've heard a few marketeers say, "These ads are meant for TV and thus won't work for digital".

Fact - An ad that won't work well on digital will also not work well on TV. People have rejected it.

TV Advertising is a very challenging space. You have an extremely limited amount of very costly time to engage with your consumer and communicate your message. If the consumer does not like your ad on TV, she's going to skip the same ad/content on social media as well. The vice-versa is also true. If she likes your ad on social media, she's definitely going to give your ad on TV a second look.

1984 Apple ad

The challenge with digital media is slightly greater than TV. Fundamentally passive consumption of content is happening on TV. A consumer passively consuming content might simply consume your ad due to inertia. On digital a consumer is actively seeking content and has much higher perceived control than on TV. Anything that gets in the way of a consumer actively seeking content will be skipped and rejected unless really liked by the consumer.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Economy of Social - Social Media Tips, Marketing and Business

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