Great TV ads also work well on Social Media

I've heard a few marketeers say, "These ads are meant for TV and thus won't work for digital".

Fact - An ad that won't work well on digital will also not work well on TV. People have rejected it.

TV Advertising is a very challenging space. You have an extremely limited amount of very costly time to engage with your consumer and communicate your message. If the consumer does not like your ad on TV, she's going to skip the same ad/content on social media as well. The vice-versa is also true. If she likes your ad on social media, she's definitely going to give your ad on TV a second look.

1984 Apple ad

The challenge with digital media is slightly greater than TV. Fundamentally passive consumption of content is happening on TV. A consumer passively consuming content might simply consume your ad due to inertia. On digital a consumer is actively seeking content and has much higher perceived control than on TV. Anything that gets in the way of a consumer actively seeking content will be skipped and rejected unless really liked by the consumer.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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