Skip to main content

Arun Shourie mimicking Arnab Goswami on News Hour

If you have been fed up with the daily banter of Arnab Goswami debates, here is some support. Arun Shourie in a very funny manner (video below) explains the exact problem with The News Hour and Arnab Goswami.



But all said and done, The News Hour with Arnab Goswami is still extremely popular and Times Now is the number one English news channel. The following is an older post of mine that looks at the psychology of these debates and reasons for its popularity.

Arnab Goswami debates have been famous for fire brand narration by Arnab. I've been a prisoner to these debates everyday for the last few years. They are famous and have gone a long way in making Times Now the number one news channel. They have made Arnab Goswami and subjects of his debate trend on Twitter. They've also been converted in to some hilarious parodies like the one on Pranab Mukherjee's son Arijit Mukherjee dented and painted women.

But what is it in these debates that make them so catchy? Is it the content, Arnab's personality, or something else?

Swapan Dasgupta in his analysis of Arnab Goswami has said that, "On air he becomes a voice of indignation, anger and even insolence. These are qualities which the little man doesn’t possess in abundance. He wants to kick the errant netas. Since he can’t, he is happy for Arnab do it for him."

Delving in to the psychology of Arnab's debates, the famous super prime time News Hour, I feel it is just an amazing story that unfolds like reality TV. It is not actually a debate but a powerful narrative. If you look carefully, Arnab Goswami's debate has a villain, a very powerful villain, which is sketched out early on in the debate. 

The story of Arnab Goswami's debate is the story of the fight against the villain. Villain can be the state, the government, a political party that has said/done anything controversial (according to media). It is built up very well before the show from 6 P.M. till the beginning of the debate when Arnab Goswami sets the tone for the narrative.

The debate enacted like the crusade against a villain or a set of them is one reason why Arnab Goswami's debates often take a very aggressive tone. I am unsure whether this is characteristic to a usual debate.

The debate has a set of heroes who are constantly propelled by Arnab Goswami. When these heroes are not able to speak in a firm and affirmative manner Arnab Goswami takes on the role of a crusader. In presence of some powerful heroes, he simply catalyzes the process.

In the end it becomes a plot with a powerful villain, which is quite similar to a classic Hindi movie potboiler. If you closely look at the language of Arnab, he uses words such as "Do you apologize", "Will you change", "Do you admit your mistake", when he talks to the villain. This again reinforces the story that is being unfolded on The News Hour. It also adds up to Swapan Dasgupta's observation that his presence are qualities which the little man doesn’t possess i.e. taking on the powerful villain. This is also one phenomena that has lead to the success of many Hindi movies like Sholay, Mr. India and many more.

The whole process of this march against the villain trying to make him bend down has been a feature that is also reflected in Arnab Goswami parodies created on the internet. One interesting parody that did rounds on Facebook was after Arnab's Frankling Speaking interview with Rahul Gandhi shows Arnab as a Cheetah. It is a reflection of the Chase against a person who is considered powerful shown as weak in the presence of a hero.

Source: en.newsbharati.com
Madhu Kishwar's open letter to Arnab complaining about The News Hour debate has also made a similar observation. He says that Arnab has made it fashionable to see every issue through a prism which allows only two colors to permeate– black and white. That prism enables the anchor to see himself as lily white knight in shining armor out to save India from its various real and imaginary enemies and ills and ensures that all those whose alleged misdeeds have been exposed or whose views are being targeted come out pure black, pure evil.

There are other view points that tool talk about the villain, but indirectly. In a blog post Atulya Mahajan says that "All these years, i have longed for the day when you would, on prime TV, announce your real superhero identity, and fly off to stop a group of terrorists trying to wage battle against India." Super heroes are only created in the presence of super villains. The News Hour narrative in fact is propelled not by Arnab but the super villain he creates.

Arnab Goswami debates are unlike debates on other news channels where they aren't taken up as a crusade against a created villain. In the end this creates a very powerful narrative, which has definitely managed to hook me on for quite a while. It is good marketing through some very good story telling. 

But is it good journalism? I leave that to you.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.