Skip to main content

Social TV

By
Social Media to a great extent has become a reflection of our offline lives. Although most of us are curating an identity on the social web, its elements contain a shade of our real self.

Our expressions on social media are shaped to a good extent by our offline experiences. One of these experiences is our rendezvous with Television.

Television programs, commercials and other content makes its way to websites such as YouTube and other content portals. This translates in to online discussions about the content and its actors.

It also provides a forum to discuss a program or an event before it is aired on Television. Online conversations contribute to what is being described as the second screen experience.

This has been termed as what is popularly known today as "Social TV". Social TV was termed by MIT Technology review as one of the most important upcoming technologies. Over 800 million strong in 2012 have created the digital dialogue we’ve come to know as Social TV.

Convergence on Social Media and Television has given rise to "Social TV". It has been estimated that more than 50% of brand word of mouth on internet is due to Television.

Studies have pointed out that approximately 43% of people follow a TV program on a companion mobile device. Most of these conversations at present have been restricted to Twitter and other public forums.

3 times more social media activity in Super Bowl 2013 (30+ million conversations) that in 2012

This presents marketers a unique opportunity to use the potential of Social TV in multiple ways.
Check out this detailed presentation on Social TV that describes its potential and implications for marketers.

 
Labels:

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

By
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.
Read More...

7 easy Instagram Marketing tips for beginners

By
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.
Read More...

Mediocrity to Greatness

By
I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...
Read More...