Skip to main content

#WhatsappTalks on Twitter - Potential of private social networks

By
The trending of #WhatsappTalks on Twitter might seem like just another Twitter trend. But, it also indicates the emergence of private networks such as WhatsApp and others like it crossing the active user base of more popular networks such as Twitter.


Relative size of various social networks in terms of  number of active users

WhatsApp recently claimed an active user base greater than Twitter. Selective disclosures by private networks puts WhatsApp on top of the list with an active user base of close to 300 Million (August, 2013)

These social networks indicate the huge advertising potential available to marketers and the possibility of location based targeting. Another thing that makes these networks attractive is the fact that they have been built for mobile and not the web.

While each type of network has its distinct advantages and a WhatsApp may not be able to compete with Twitter, its potential and that of other private social networks is definitely as big as Twitter (if not less).
Labels:

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

By
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.
Read More...

Marketer's Job: Showing the money

By
A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.
Read More...

Australian Media on Border Gavaskar Series

By
The Australian coach Tim Nielsen backed Ricky Ponting for using his part time bowlers for pacing up the slow over rate. But the Australians atleast the media wasn't in a mood to oblige. Remember the 2005 Ashes? He clearly made an error by attempting to increase the over rate last night in Nagpur when he should have been using his best bowlers at a point in the match where the test could be won. Alan Border was dumbstruck and many former players have shaken their heads in amazement that he seemed more interested in avoiding a one match ban than winning the test. The country awaits Ponting’s response. The Australian November 10, 2008 Although there were words of praise for the debutant spinner Jason Krejza who wove magic(although costly) and almost spun the whole Indian side in the first innings of the fourth test at Nagpur. There were praises for the selectors and Ricky Ponting for bringing him at the right time, but the stones kept pelting on the rest of bowling attack. Here is an...
Read More...