Social Media as a solution to businesses that aren't doing well

Social media can provide a solution platform for businesses that aren't doing well. Not because it is cheap! Not because it is a magic wand!

Take this case - What do you do when you are in a financial crisis? What do you do as a person when you are unemployed? You borrow money from a close friend or take help from your family. You take help from people who like you and care about you. These are the ones that have spent sufficient time with you.

Drawing on this analogy, an ailing business can use social media to build a community around its truly loyal fans. These are the ones that still like or care about the brand. The ones that did not like the brand left it. These loyal fans have to be engaged and social media presents one such platform. It is important to note that it is still a platform, not the game.

The game of engagement is a different story. Engagement is based on the culture that exists within your brand, something you have fostered over the years or something that you aspire for. Engaging this community of loyals helps in generating word of mouth. We are living in a social era. Word of Mouth helps a firm from the perspective of stock prices, sales and branding. Considering social media's power in giving your brand the visible likes, it may just be the right platform.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

Economy of Social - Social Media Tips, Marketing and Business

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