Being nice ain't that great for your pay!

A study has found a that young men in the United States who are cooperative and value relationships earn 20 percent less than their peers. The study has been conducted by Timothy A. Judge of the University of Notre Dame. If you indulge in opportunism and do not value relationships, it is highly likely that you are earning 20 percent less than your equally talented opportune colleague. But do not get disappointed! I am not sure as to whether this is mere correlation or there is a causality. It might indicate that work and relationships are two separate ball games. Goal oriented people are generally more successful at work. They also pay relatively less attention to relationships and are more henceforth more successful.

But, relationships are an important source of happiness in life. Being goal oriented would be important for your work life but not your personal life. After all what will you do with that extra 20 percent pay if your personal life suffers? Getting that extra pay and being happy requires the right balance of both.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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