- Is it the irritating YouTube video ad? Advertisers Are Still Missing the Mark With Online Video - http://goo.gl/mRT7a
#Marketing#Branding - Plugging in to the Social-Media Revolution. It is getting competitive in the digital world! http://goo.gl/I52vg
#Marketing #Branding - The emergence health conscious consumer. McDonald's Monthly Sales Fall for First Time in Nine Years http://goo.gl/bBTbn
#Marketing - Marketing matters only if you have good product. Romney Outspent Obama but Couldn't Out-Advertise him or WIN http://goo.gl/MyZQ5
#Marketing - Can we put a number on relationships and people? The Problem With Measuring Digital Influence - http://goo.gl/ayTjC
#Branding
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.