What makes a Superstar?

I've often found myself wondering what differentiates these famous people? Some are stars, but some are simply super-stars. The road to stardom is undoubtedly not without risks. The most talented, hardworking and intelligent find their way on this road. But only a few on this road become what I call "super-stars". One commonality in all these people are that they are in the news more often than "stars". Going by the doctrine, "any publicity is good publicity", it should be fairly simple for stars to jump on the publicity bandwagon to attain "super-star" status.

But it is not!

Superstars sustain their publicity for prolonged periods. They have a cult following that is often willing to thwart any attempt by external forces (people or organizations) to dethrone the superstar. Based on my observations, I have come up with five things that differentiate these people from rest of the popular crowd.

1. Vocal about Feelings: Rarely you would find a super-star that has not expressed him/her self, satisfaction, delight, anger and various other emotions.

2. Fantasy life-style: Please forgive me but humble people are not and can never be superstars. The life of a super-star is a fantasy for others living on "planet earth". This fantasy of an un-grounded life is what makes them exciting for the common man.

3. Erring: Perfection is boring. You need to err to be human. Mistakes made by popular people make them easier to relate to. A noble-laureate is no super-star. They are too perfect and border on boring.

4. Ability to resurrect: While these people make mistakes, its the ability to "come-back" that makes their stories inspiring to the common man. The popularity of "rags to riches" stories is an indicator of this phenomenon.

5. Great Work: There is no substitute for it!

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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