Anna Hazare movement's ineffective social presence

The great Indian social media movement, the modern Gandhi, and the greatest Indian anti-corruption movement faded away into oblivion. Sad.

Where did Anna Hazare disappear?

Technology is integrated and interacts with media. One of the prime reasons for the first phase of Anna Hazare movement was social media. Despite that it was ignored by Team Anna in maintaining constant buzz with the youth and adult population that use social media. The pen is still mightier than the sword, but the slates have changed. It is as if the pen is no longer being used to express on the slate of social media. The diminishing nature of leadership and strategic failure in maintaining a connect with the general population has eventually led to perceptions of defeatism about Team Anna.

A lie gets halfway around the world before the truth has a chance to get its pants on.

Winston Churchill

Social media presents an opportunity to make truth run at the same pace as a lie. This is precisely described in the way the present Indian government has tried to curb the power of social media. One powerful example is the role of the government in preventing further damage by trying to curb a disgraceful sex video of its spokesperson. It is time to re-think about their media strategy.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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