Startups that bank on advertising should re-think

A friend of mine is planning to start an e-commerce portal in an already flooded Indian e-commerce market.Ask him about how to get customers? The answer is e-mail marketing. It is cheap. Spamming people is definitely cheap. At the core is not a new idea. To survive with such an idea requires heavy capital investment. I am not saying the idea is bad. It is just not a new one. People have tried it before and some have mastered it. The problem is that he requires capital, which presently is not a luxury.

Fundamentally startups that require heavy levels of advertising hint to the fact that their service or product does not sell by itself. If your business plan is heavily banking on high levels of investment in advertising, maybe you need to re-look at it.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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