Who would you like - GM or Lance Armstrong?

Social Media is about people in a social environment linked to each other through a new medium i.e. web 2.0. That's it. Now companies want to capture this environment and establish a hegemony. Similar to the pursuit of hegemony by big countries (or one if you know where I am pointing to). Big corporations should realize that social media is more about people, than a profitable product. If you look at the new Facebook timeline, it clearly highlights the fact that people are building their identity projects on it. Timeline is your collection of the photos, posts and experiences that help tell your story (or your identity project). If brands don't become a part of people's identity and melt into a culture, spending dollars on social media engagement or marketing is not going to work.
What fulfills the identity requirement of people to a greater extent: General Motors or Lance Armstrong? The answer is reflected in the amount of Facebook fans each has.

General Motors: 333,327

Lance Armstrong: 2,059,326

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

Economy of Social - Social Media Tips, Marketing and Business

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