Skip to main content

Keeping Faith

Faith is taking the first step even when you don't see the whole staircase.~ Martin Luther King, Jr. We often tread on a path of uncertainty. Uncertainty has a tendency to move towards adversity. It happens since we tie a lot of resources, time and money on that path. This adversity leads to greater courage. If the Britishers or Soviets had not kept faith Hitler would have been a victorious in the second world war. All successful innovations had innovators who kept faith in their judgement. After all adversity makes us stronger.
Entrepreneurship is another such challenging way of life. Uncertainty is in the DNA of entrepreneurship. All successful entrepreneurs (with Steve Jobs being the role model) just learned to deal with uncertainty. They simply kept faith.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.