Wednesday, August 3, 2011

Can Apps reduce Global Warming?

What is the biggest thing in the world today? If you ask me it is the alphabet 'i'. In lower case it has made an entire generation spend crazy amounts of money, spend an equally crazy amount of time buying and using iPod, iPhone and the latest in series, iPad. The alphabet i also starts begins the word idle - a period of inactivity compensated by an i-Gizmo app. Earlier you would've been idle. But now you are a touch away from powering your i-Gizomo. I would say that if there was a noble prize in marketing its sure winner would've been Steve Jobs. Marketing is responsible (directly or indirectly) for the word adoption. Adoption of good or bad, beautiful or ugly, irresponsible or responsible, interesting or boring, or simply mundane things in life. Among all the good and bad things that have been adopted by this world there was an idea and effective marketing (whether deliberate or purely accidental). Among the lucky ones that were adopted, the worst in the second half of the last century was the adoption of a lifestyle bad for the sustainability of this planet. To get rid of this habit and attitude surrounding it some smart people marketed the concept of "Green House". The only problem with this idea was that its adoption meant a benefit that would've passed on to the next generation. The results did not seem tangible and the cost to great.

I am not an astrologer but I can forsee a change. A change that should come from 'i'. People hate to sit idle and thats what makes them hop on to their i-gizmo. But what if an app can be built that will remind you to switch off the fan when you leave the room, switch off your car, or help you buy recyclable material or let you know your daily carbon footprint? Can it make a big change? Imagine the same market share, the same cult that is giving Apple's competitors a tough time actually making a big change.  And, if that App is integrated with the device on purchase imagine the potential for change.

I can see a revolution coming from the i-generation. It may not be a panacea for Global Warming but it can definitely make a huge change. The change may not come directly on the toll taken by consumerism on this planet but the change will come from a change in attitude towards global warming. People look up to Apple and consider it as one of the innovation god. The great flood of Global Warming will come. Can that App be the Noah's Ark built at the command of this god to save the world from the deluge of the great flood of Global warming? I think it can!


Consider the inception of PushPopPress and its iPad,iPhone and iPod touch app, "Our Choice". With Our Choice they intend to change the way the world reads books.They say,
Our Choice will change the way we read books. And quite possibly change the world. In this interactive app, Al Gore surveys the causes of global warming and presents groundbreaking insights and solutions already under study and underway that can help stop the unfolding disaster of global warming. Our Choice melds the vice president's narrative with photography, interactive graphics, animations, and more than an hour of engrossing documentary footage. A new, groundbreaking multi-touch interface allows you to experience that content seamlessly. Pick up and explore anything you see in the book; zoom out to the visual table of contents and quickly browse though the chapters; reach in and explore data-rich interactive graphics
Can Noah's app take this a step  further? Will the Green App see the light of the day or is it just my imagination? Will it be deemed as non-commercial and unviable or will it be taken with interest and pride? The poetry on innovation and the Green revolution does fascinate me but will it become the prose of a corporate mission statement?