Customer engagement on Social Media

We've collected Facebook fans and Twitter followers. Some have done it and some are still struggling to get the fan count up. In this race, we have reached a threshold of followers. Now is the time to engage the social media user. A very important finding of my research study has been that perceived playfulness of a social media page has the maximum influence on the attitude towards that page. This simply means, engaging the social media fan of your business is the most important thing today. Customer engagement should have an impact on the loyalty towards your Facebook page out of the hundred thousand pages that exists today.

A user spend limited time on a social network is limited. So on that lucky day if a user liked your page does not mean that the user really engages with your brand. The objective now is to increase the average time spent on your Facebook page rather than total follower count.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog