Customer engagement on Social Media

We've collected Facebook fans and Twitter followers. Some have done it and some are still struggling to get the fan count up. In this race, we have reached a threshold of followers. Now is the time to engage the social media user. A very important finding of my research study has been that perceived playfulness of a social media page has the maximum influence on the attitude towards that page. This simply means, engaging the social media fan of your business is the most important thing today. Customer engagement should have an impact on the loyalty towards your Facebook page out of the hundred thousand pages that exists today.

A user spend limited time on a social network is limited. So on that lucky day if a user liked your page does not mean that the user really engages with your brand. The objective now is to increase the average time spent on your Facebook page rather than total follower count.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Economy of Social - Social Media Tips, Marketing and Business

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