We've collected Facebook fans and Twitter followers. Some have done it and some are still struggling to get the fan count up. In this race, we have reached a threshold of followers. Now is the time to engage the social media user. A very important finding of my research study has been that perceived playfulness of a social media page has the maximum influence on the attitude towards that page. This simply means, engaging the social media fan of your business is the most important thing today. Customer engagement should have an impact on the loyalty towards your Facebook page out of the hundred thousand pages that exists today.
A user spend limited time on a social network is limited. So on that lucky day if a user liked your page does not mean that the user really engages with your brand. The objective now is to increase the average time spent on your Facebook page rather than total follower count.