Economy of Social - Social Media Tips, Marketing and Business

Black Swan and Winter's bone are probably two of the finest movies I've seen in the last 12 months. There may be nothing great about their stories, but it is pure finese, the work of a magnanimous and crafty artist that has made these two movies a worth watch. Infact their nominations for the academy awards were not surprising to me. This pure art has obviously sold itself. The same goes for Apple iPad. All Apple needs to do is anounce the date of release. Over time the craftmanship of an artist finds its loyal fans; a cult that derives pleasure in experiencing the art. And, this is not a product that is being brought for social or esteem needs. Its a lower order need, similar to thirst, food or sex, a kind of lust that makes people want more of the artist. Apple has done that successfully by keeping up its tradition of producing masterpieces. You just never get bored and by the day you seem to want it even more. Woman is also a work of art. Look at Natalie Portman's eyes.

We've collected Facebook fans and Twitter followers. Some have done it and some are still struggling to get the fan count up. In this race, we have reached a threshold of followers. Now is the time to engage the social media user. A very important finding of my research study has been that perceived playfulness of a social media page has the maximum influence on the attitude towards that page. This simply means, engaging the social media fan of your business is the most important thing today. Customer engagement should have an impact on the loyalty towards your Facebook page out of the hundred thousand pages that exists today. A user spend limited time on a social network is limited. So on that lucky day if a user liked your page does not mean that the user really engages with your brand. The objective now is to increase the average time spent on your Facebook page rather than total follower count.