Innovation,Crowdsourcing and social media

Diffusion of Innovations is a theory of how, why, and at what rate new ideas and technology spread through cultures. There are 4 main elements that influence the spread of a new idea:

The Innovation (Product)
Communication channels
Time
Social system

Social media provides as eco-system that incorporates the latter 3 elements that influence the spread of a new idea. It provides a low cost communication channel that rapidly spreads the idea through a social system.

Crowdsourcing is the reverse of innovation diffusion.It was first coined by Jeff Howe in a June 2006 Wired magazine article "The Rise of Crowdsourcing". An example of crowdsourcing is inviting the public to develop a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm, or help capture, systematize or analyze large amounts of data. Web 2.0 enables innovation driven companies to use crowdsourcing and spread an idea through the social system in a low time frame i.e. quickening the adoption process.

The idea comes back from the social system in a reduced time frame through the same communication channels that spread the original idea.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Economy of Social - Social Media Tips, Marketing and Business

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