Wednesday, December 15, 2010

Women in Marketing #2

Why not men?
For Men: Shopping is quick.
Men seem like loose cannons in a shopping store. They move faster through a store’s aisles and spend less time looking at things around. They usually don’t like asking where things are.
You’ll see a man move impatiently through a store to the section he wants, pick something up, and then, almost abruptly he’s ready to buy. For a man, ignoring the price tag is almost a sign of virility. ~ Paco Underhill, Why We Buy
For Women: Shopping is just the opposite of above.


Previously...
Women in Marketing ?

Stupidity Def:"A bunch of guys --developers, architects, contractors, engineers, bankers--sitting around designing shopping centers. And the ‘end users’ will be overwhelmingly women!" ~ Tom Peters
Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings.” ~ Judy Rosener, America’s Competitive Secret 

In the era of relationship marketing, doesn't it make more sense to hire a woman. Think about it...

PS: These are excerpts from slides available at tompeters.com